Toys "R" Us
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Designed for the Toys “R” Us Asia Geoffrey’s Day 2019 marketing campaign
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Reinterpreted imaginary friends designed by children across Asia and brought them to life to be part of Geoffrey’s birthday celebration
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Rolled out in 8 countries
As part of Geoffrey’s birthday celebration, children from all across Asia were asked to submit drawings of their imaginary friends complete with super powers. I was hired by Toys "R" Us Asia to re-create 14 finalists' drawings digitally so they could be part of an in-store Facebook augmented reality campaign that was being rolled out in 8 countries. I worked closely with the marketing team to plan this campaign as well as during execution to make sure all details were aligned with their expectations. It was rewarding to see how excited the children were to see how their imaginary friends transformed in the campaign.
