I was the Creative lead at Explorium, the collaboration hub at Fung Group empowering communities of innovation in supply chain, retail, and beyond, to co-create the future. I was responsible for making sure that our branding was consistent across all our touch points whether it was in our physical space, on our social media platforms or in-person. This meant designing and implementing design processes, guidelines, and methodologies so our team could easily understand how to adhere to the right branding processes. I enjoy designing the voice of the brand and helping to shape the personality of Explorium.