lululemon

Designing with lululemon store teams since 2019
Projects range from store signage to employee gifts

Lululemon Core Values and Vision for the HK IFC Store

Before the revamp (IFC store)

Lululemon Core Values and Vision for the HK Elements Store

Lululemon Core Values and Vision for the HK IFC Store

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Project #1:

lululemon is a place of innovation and fun and the store management team at the Hong Kong Central IFC store worked hard to develop a strong employee culture. In the backroom, they want a space that reflects this in a way that encourages creativity, collaboration and empowerment. With this in mind, I created a beautiful display of lululemon's core values as well as their mission statement, which helps provide direction and inspiration to those who work there. This re-design was so successful that it was rolled out in the Elements store as well.

Employee appreciation hangtags

Calligraphy name tags created for a team meeting

Employee appreciation hangtags

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Project #2:

It’s always rewarding to work on projects that show appreciation to those who support you, and the lululemon team was no exception. They wanted to thank their key leaders, educators and ambassadors for all their hard work so I designed a variety of gifts for them. This ranged from lululemon-style hangtags customized with employee names and appreciation messages from their team to hand-lettered posters listing ambassadors' strengths. Working with lululemon is always fun and due to the varied nature of these projects, the lululemon team has been so great to help me grow as an artist over the past few years.

See More Work: Toys "R" Us